The business model canvas
Example of a canvas model
Have you heard about the business model canvas, the canvas model or the canvas methodology but you don’t know how to use it? Do you want to know the tool that will allow you to work on your business model in a practical, interactive and simple way? Do you want to know examples of the canvas model?
This is your post!!! because I have prepared a video where I explain in detail, block by block each of the 9 blocks that make up the business model canvas. In addition, I have prepared two examples of application so you can put it into practice from the first moment.
I have recorded this video where I explain in detail what the business model canvas is, how to use it for a specific project and I also show you 2 examples of application for two different businesses.
It is divided into nine modules, the right part is the one that refers to the external aspects of the company, the market, the environment. The right side of the business model canvas is composed of the following blocks: market segment, value proposition, channels, customer relationship and revenue sources;
Business model canvas pdf
Business Model Canvas, translated as business model canvas, is a strategic management template for developing new business models or documenting existing ones. It is a visual graphic with elements that describe product or value propositions of the company, infrastructure, customers and finances. It helps companies align their activities by illustrating potential trade-offs.
The canvas business model was initially proposed by Alexander Osterwalder based on his earlier work on the ontology of business models. Since the publication of Osterwalder’s work in 2009, new canvases for specific niches have appeared, such as the Lean Canvas.
1. – Key activities: these are the most important tasks in the execution of a company’s value proposition. An example would be the creation of an efficient supply chain to reduce costs.
2. – Key resources: these are the means necessary to create value for the customer. They are considered an asset for a company, which needs them to sustain and support the business. These resources could be human, financial, physical and intellectual.
Canvas model explained
It has always been said that capturing things visually helps us to clarify things and understand them better. The business model canvas summarizes, on a single sheet of paper, the key aspects of your company. Can you imagine being able to see at a glance all the parts that shape and influence your business?
The business model canvas is a fundamental tool in the development of any company. It helps you to know your business and its key aspects, something necessary before making any important decision or starting any marketing strategy.
The Business Model Canvas makes it easier, as it tells us what questions to ask ourselves about the 9 key elements that we have to analyze individually in order to get an overview of our current business.
We have to take into account the synergies we can count on with our partners: Who are our main partners? What do they do? And above all, what can we achieve with them?
Model canvas template
In the Internet Business Models and Digital Marketing classes with undergraduate and graduate students at Centro Universitario Hispano Mexicano, I enjoy addressing these topics, and now I talk to you about the business model canvas for SMEs.
The business model canvas was developed by Alex Osterwalder, who understands it as a great tool to improve the focus and clarity of what your company is trying to achieve. In other words, this model eliminates all the nooks and crannies of the traditional business plan and allows you to focus on what is important.
The business model canvas is divided into nine building blocks for your customers. We will look at each of these segments, to get a better understanding of what they bring and mean to your business.
The first section is about your value proposition(s), it’s what your company is doing and who it’s doing it for. It’s not about some specific idea or product, it’s about solving a problem or satisfying a need, as well as who you are solving it for.